Social research refers to research conducted by social scientists, within sociology, cultural/social anthropology, social policy, communication studies, human geography, political science, and social psychology. Social scientists study diverse objects: from census data derived from hundreds of thousands of human beings, to the in-depth analysis of one individual social life; from monitoring what is happening on a street today, to the historical analysis of what was happening hundreds of years ago. Social scientists use many different methods in order to describe, explore and understand social life. Social methods can generally be subdivided into two broad categories. Quantitative methods are concerned with attempts to quantify social phenomena and collect and analyse numerical data, and focus on the links among a smaller number of attributes across many cases. Qualitative methods, on the other hand, emphasise personal experiences and interpretation over quantification, are more concern...